Subj : SEO books 📚, ad mockup tool 🎨, content repurposing examples 🖨 To : tldr@synchro.net From : TLDR Marketing Date : Tue Sep 24 2024 11:05:09 --AB3QgTww Content-Type: text/plain; charset=utf-8 Content-Transfer-Encoding: quoted-printable Society is increasingly divided, with 47% of the UK and 49% of the US con= cerned about societal breakdown. Gaps persist in representation=C2=A0=20 = Sign Up [1] |Advertise [2]|View Online [3]=20 =09=09TLDR=20 =09= =09TOGETHER WITH [Bloomreach] [4] TLDR MARKETING 2024-09-24 IN E= COMMERCE, IT'S SURVIVAL OF THE AI-FITTEST. JOIN BLOOMREACH, GOOGLE, AND N= VIDIA AT THE EDGE SUMMIT TO STAY ON TOP OF THE LATEST TRENDS (SPONSOR) [4= ]=20 AI is transforming ecommerce so quickly that it's easy to feel lik= e you're falling behind. But with AI tools changing ecommerce at a rapid= pace, the time to adapt is now. Join Bloomreach, Google, and NVIDIA= for The Edge Summit [4], where ecommerce's leading experts will reveal h= ow they're bringing AI to life, where they see opportunity, and their pre= dictions for what's next. Register for the FREE virtual event [4] to= learn exactly how your business can win in the age of AI from companies = that are already doing so. Save your virtual seat today =E2=86=92 [4] = =F0=9F=93=B1=20 NEWS & TRENDS MARKETING INDUSTRY NEEDS TO PLAY = ITS PART IN HEALING DIVISIONS (3 MINUTE READ) [5]=20 Society is incre= asingly divided, with 47% of the UK and 49% of the US concerned about soc= ietal breakdown. Gaps persist in the representation of the LGBTQ+ communi= ty, people with disabilities, and older adults in advertising. Active inc= lusion, where diverse characters are portrayed with respect and nuance, h= as been shown to drive both short-term sales and long-term brand equity. = Brands are encouraged to lead with empathy, enrich their storytelling, an= d address broader issues such as climate change, food security, and socie= tal divisions.=20 MASTERCARD ENTERS =E2=80=98NEW FRONTIER' IN SENSORY M= ARKETING: A HAPTIC LOGO (3 MINUTE READ) [6]=20 Mastercard is launchin= g a haptic logo that provides vibrations in sync with its sonic brand to = enhance customer trust during transactions. This innovation addresses sho= ppers' uncertainty at checkout and will initially debut in Latin America = and Eastern Europe. The brand shares that addressing even small customer = anxieties can lead to substantial returns.=20 =F0=9F=9A=80=20 STRAT= EGIES & TACTICS 8 EXAMPLES OF CONTENT REPURPOSING DONE RIGHT (10 MINU= TE READ) [7]=20 This article showcases how brands can turn a piece of c= ontent into numerous assets. Lincoln Literacy transformed a 30-minute int= erview into multiple unpaid channel engagements, including PR features,= newsletters, and radio spots. Freshpaint used a webinar with a healthc= are lawyer to produce social media posts, Q&A blogs, and videos. M Float = repurposed case studies for every stage of the funnel, while Qase transfo= rmed case studies into employee advocacy posts.=20 EXPOSING WHY SEARCH = DOESN'T SPEND NEXT TO PMAX (3 MINUTE READ) [8]=20 Running Search campai= gns alongside Performance Max (pMax) can lead to reduced Search performan= ce. Search Themes can cannibalize Search campaigns by competing with phra= se and broad match keywords. A user found that 53% of his pMax budget wen= t to the Search network, limiting his Search campaigns. After removing Se= arch Themes from pMax, spend shifted to Shopping, and Search campaigns be= gan performing again.=20 MKT1 GUIDE TO ANNUAL MARKETING PLANNING (12 MI= NUTE READ) [9]=20 Marketing planning often falls short when treated as = a check-the-box task instead of a strategy to win the next year. Teams co= mmonly make mistakes like creating unprioritized idea lists and setting K= PIs based on top-down forecasts. Instead, the process should focus on a c= lear roadmap of major priorities, similar to product teams. A successful= plan includes a vision, strategy, goals, forecasts, budget, and timeli= ne for key initiatives.=20 =F0=9F=A7=91=E2=80=8D=F0=9F=92=BB=20 RESOU= RCES & TOOLS ADMOCKUPS.COM (TOOL) [10]=20 AdMockups.com is a free= tool for creating mockups of ads on the fly. The tool supports top ad pl= atforms including Facebook, LinkedIn, and Snapchat. Select the platform, = then edit the copy and imagery to produce a professional and realistic mo= ck. You can download the mock as a PNG, JPG, or SVG file.=20 HOW TO W= RITE HUNDREDS OF META DESCRIPTIONS IN 5 MINUTES (1 MINUTE READ) [11]=20 = Use Screaming Frog and its OpenAI integration to optimize website met= a descriptions at scale. When setting up the ChatGPT template in Screamin= g Frog, use the prompt template provided in this article. Then run the we= bsite crawl, which will output a table of new meta descriptions for all c= rawled pages. An OpenAI API key is required for this process.=20 = =F0=9F=8E=81=20 MISCELLANEOUS TIKTOK SUBSCRIPTION EXPANSION: ENABL= ING MORE CREATORS TO ENHANCE RELATIONSHIPS WITH THEIR COMMUNITIES (2 MINU= TE READ) [12]=20 TikTok is expanding its subscription option to non-liv= e creators. This allows more users to build an audience of paying subscri= bers in the app. Creators can customize their subscription packages to of= fer three different tiers, selecting benefits such as private communica= tion channels and exclusive content. Eligible creators have to be 18 year= s or older and have an account in good standing with 10K+ followers and 1= 00K+ video views in the past calendar month.=20 AGGREGATION AND SEO: BE= ST PRACTICES (5 MINUTE READ) [13]=20 Aggregation occurs when multiple s= ites rehash or break out a specific angle from a trending article, often = outranking the original reporting. Newsrooms can protect their search mar= ket share by aggregating their own content and linking back to the main s= ource. This strategy helps maintain visibility while optimizing for audie= nce search intent.=20 =E2=9A=A1=20 QUICK LINKS FORBES MARKETP= LACE: THE PARASITE SEO COMPANY TRYING TO DEVOUR ITS HOST (12 MINUTE READ)= [14]=20 A deep dive into the company behind Forbes Advisor, the affili= ate marketing arm of Forbes that dominates a diverse number of SERPs.=20 = I ASKED 12 SEOS TO SHARE THEIR FAVORITE SEO BOOKS (10 MINUTE READ) [1= 5]=20 SEO book recommendations including The Art of SEO, Product-Led SE= O, Entity SEO, and Feck Perfuction.=20 Love TLDR? Tell your friends an= d get rewards! Share your referral link below with friends to get fre= e TLDR swag!=20 https://refer.tldr.tech/84faae03/5 [16]=20 =09=09 Tr= ack your referrals here. [17]=20 Want to advertise in TLDR? =F0=9F=93= =B0 If your company is interested in reaching an audience of marketin= g professionals and decision makers, you may want to ADVERTISE WITH US = [18].=20 If you have any comments or feedback, just respond to this ema= il!=20 Thanks for reading,=20 Alison Koh, Maddi Salmon & Joao Kodama=20 = If you don't want to receive future editions of TLDR Marketing, please= unsubscribe from TLDR Marketing [19] or manage all of your TLDR newsle= tter subscriptions [20].=20 =20 Links: ------ [1] https://tldr.te= ch/marketing?utm_source=3Dtldrmarketing [2] https://advertise.tldr.tech/t= ldr-marketing-and-design-sponsorship-opportunities/?utm_source=3Dtldrmarket= ing&utm_medium=3Dnewsletter&utm_campaign=3Dadvertisetopnav [3] https://a.= tldrnewsletter.com/web-version?ep=3D1&lc=3D418d05fc-790b-11ef-9079-174a63be= 30d7&p=3D9835f7f4-7a4d-11ef-88c4-156f6b6ba37a&pt=3Dcampaign&t=3D1727175909&= s=3D4368ae7699b418dcbe9901b680b99aa232ade5433361aa2caad6d4c8b92a9380 [4] = https://theedgesummit.com/digital-sign-up?utm_campaign=3D2409-tofu-sponsore= d_content-tldr_syndication-content&utm_medium=3Dsyndication&utm_source=3Dtl= dr&utm_content=3Dmarketing_primary [5] https://lbbonline.com/news/marketi= ng-industry-needs-to-play-its-part-in-healing-divisions-finds-new-report?ut= m_source=3Dtldrmarketing [6] https://www.adweek.com/brand-marketing/maste= rcard-haptic-logo/?utm_source=3Dtldrmarketing [7] https://links.tldrnewsl= etter.com/iSeItB [8] https://www.ppcmastery.com/blog/tpe-108-exposing-why= -search-doesn-t-spend-next-to-pmax?utm_source=3Dtldrmarketing [9] https:/= /newsletter.mkt1.co/p/annual-marketing-planning?utm_source=3Dtldrmarketing= [10] https://admockups.com/?utm_source=3Dtldrmarketing [11] https://ww= w.linkedin.com/posts/chris-long-marketing_seo-tip-write-hundreds-of-meta-de= scriptions-activity-7243960202322939906-zUZa?utm_source=3Dtldrmarketing [= 12] https://newsroom.tiktok.com/en-us/empowering-creators-and-fostering-com= munities-with-the-expanded-subscription-feature?utm_source=3Dtldrmarketing= [13] https://www.seoforjournalism.com/p/aggregation-seo?utm_source=3Dtld= rmarketing [14] https://larslofgren.com/forbes-marketplace/?utm_source=3D= tldrmarketing [15] https://ahrefs.com/blog/seo-books/?utm_source=3Dtldrma= rketing [16] https://refer.tldr.tech/84faae03/5 [17] https://hub.sparkl= p.co/sub_7991fde7e0b5/5 [18] https://advertise.tldr.tech/tldr-marketing-a= nd-design-sponsorship-opportunities/?utm_source=3Dtldrmarketing&utm_medium= =3Dnewsletter&utm_campaign=3Dadvertisecta [19] https://a.tldrnewsletter.c= om/unsubscribe?ep=3D1&l=3D7dbdbdcb-3e94-11ed-9a32-0241b9615763&lc=3D418d05f= c-790b-11ef-9079-174a63be30d7&p=3D9835f7f4-7a4d-11ef-88c4-156f6b6ba37a&pt= =3Dcampaign&pv=3D4&spa=3D1727175663&t=3D1727175909&s=3D040024965c21838ee595= bfc57f7c2258b8ab05feefd1281cb522f6d1068fb6ff [20] https://tldr.tech/marke= ting/manage?email=3Dtldr%40synchro.net --AB3QgTww Content-Type: text/html; charset=utf-8 Content-Transfer-Encoding: quoted-printable TLDR Marketing
Society is increasingly divided, with 47% of the UK and 49% of the US co= ncerned about societal breakdown. Gaps persist in representation 

TLDR

Together With 3D"Bloomreach"

TLDR Marketing 2024-09-24

In ecommerce, it's survival= of the AI-fittest. Join Bloomreach, Google, and NVIDIA at The Edge Summit = to stay on top of the latest trends (Sponsor)

AI is transforming ecommerce so quickly= that it's easy to feel like you're falling behind. But with AI tools chang= ing ecommerce at a rapid pace, the time to adapt is now.

Join Bloo= mreach, Google, and NVIDIA for = The Edge Summit, where ecommerce's leading experts will re= veal how they're bringing AI to life, where they see opportunity, and their= predictions for what's next.

Register for the FREE = virtual event to learn exactly how your business can win in the = age of AI from companies that are already doing so. Save your virtual seat today =E2=86=92

=F0=9F= =93=B1

News & Trends

Marketing Industry Needs to= Play Its Part in Healing Divisions (3 minute read)

Society is increasingly divided, with 4= 7% of the UK and 49% of the US concerned about societal breakdown. Gaps per= sist in the representation of the LGBTQ+ community, people with disabilitie= s, and older adults in advertising. Active inclusion, where diverse charact= ers are portrayed with respect and nuance, has been shown to drive both sho= rt-term sales and long-term brand equity. Brands are encouraged to lead wit= h empathy, enrich their storytelling, and address broader issues such as cl= imate change, food security, and societal divisions.
Mastercard Enters =E2=80=98= New Frontier' in Sensory Marketing: A Haptic Logo (3 minute read)

Mastercard is launching a haptic logo t= hat provides vibrations in sync with its sonic brand to enhance customer tr= ust during transactions. This innovation addresses shoppers' uncertainty at= checkout and will initially debut in Latin America and Eastern Europe. The= brand shares that addressing even small customer anxieties can lead to sub= stantial returns.
=F0=9F= =9A=80

Strategies & Tactics

8 Examples of Content Repur= posing Done Right (10 minute read)

This article showcases how brands can t= urn a piece of content into numerous assets. Lincoln Literacy transformed a= 30-minute interview into multiple unpaid channel engagements, including PR= features, newsletters, and radio spots. Freshpaint used a webinar with a h= ealthcare lawyer to produce social media posts, Q&A blogs, and videos. = M Float repurposed case studies for every stage of the funnel, while Qase t= ransformed case studies into employee advocacy posts.
Exposing why Search doesn't= spend next to pMax (3 minute read)

Running Search campaigns alongside Perf= ormance Max (pMax) can lead to reduced Search performance. Search Themes ca= n cannibalize Search campaigns by competing with phrase and broad match key= words. A user found that 53% of his pMax budget went to the Search network,= limiting his Search campaigns. After removing Search Themes from pMax, spe= nd shifted to Shopping, and Search campaigns began performing again.
MKT1 Guide to Annual Market= ing Planning (12 minute read)

Marketing planning often falls short wh= en treated as a check-the-box task instead of a strategy to win the next ye= ar. Teams commonly make mistakes like creating unprioritized idea lists and= setting KPIs based on top-down forecasts. Instead, the process should focu= s on a clear roadmap of major priorities, similar to product teams. A succe= ssful plan includes a vision, strategy, goals, forecasts, budget, and timel= ine for key initiatives.
=F0=9F= =A7=91=E2=80=8D=F0=9F=92=BB

Resources & Tools

AdMockups.com (Tool)

AdMockups.com is a free tool for creati= ng mockups of ads on the fly. The tool supports top ad platforms including = Facebook, LinkedIn, and Snapchat. Select the platform, then edit the copy a= nd imagery to produce a professional and realistic mock. You can download t= he mock as a PNG, JPG, or SVG file.
How to write hundreds of me= ta descriptions in 5 minutes (1 minute read)

Use Screaming Frog and its OpenAI integ= ration to optimize website meta descriptions at scale. When setting up the = ChatGPT template in Screaming Frog, use the prompt template provided in thi= s article. Then run the website crawl, which will output a table of new met= a descriptions for all crawled pages. An OpenAI API key is required for thi= s process.
=F0=9F= =8E=81

Miscellaneous

<= /div>
TikTok Subscription Expansi= on: Enabling More Creators to Enhance Relationships With Their Communities = (2 minute read)

TikTok is expanding its subscription op= tion to non-live creators. This allows more users to build an audience of p= aying subscribers in the app. Creators can customize their subscription pac= kages to offer three different tiers, selecting benefits such as private co= mmunication channels and exclusive content. Eligible creators have to be 18= years or older and have an account in good standing with 10K+ followers an= d 100K+ video views in the past calendar month.
Aggregation and SEO: Best p= ractices (5 minute read)

Aggregation occurs when multiple sites = rehash or break out a specific angle from a trending article, often outrank= ing the original reporting. Newsrooms can protect their search market share= by aggregating their own content and linking back to the main source. This= strategy helps maintain visibility while optimizing for audience search in= tent.
=E2=9A= =A1

Quick Links

Forbes Marketplace: The Par= asite SEO Company Trying to Devour Its Host (12 minute read)

A deep dive into the company behind For= bes Advisor, the affiliate marketing arm of Forbes that dominates a diverse= number of SERPs.
I Asked 12 SEOs To Share Th= eir Favorite SEO Books (10 minute read)

SEO book recommendations including The = Art of SEO, Product-Led SEO, Entity SEO, and Feck Perfuction.

Love TLDR? Tell your friends and get rewards!

Share your referral link below with friends to get free TLDR swag!
https://refer.tldr.tech/84faae03/5
Track your referrals here.

Want to advertise in TLDR? =F0=9F=93=B0

If your company is interested in reaching an audience of marketing professi= onals and decision makers, you may want to advertise with us.

If you have any comments or feedback, just respond to this email!

Thanks for reading,
Alison Koh, Maddi Salmon & Joao Kodama<= /span>


If you don't want to receive fu= ture editions of TLDR Marketing, please un= subscribe from TLDR Marketing or manage all of your TLDR = newsletter subscriptions.
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