Subj : T-shaped marketers 💪, social proof strategies 🗨, say no to bake sales 🧁️ To : tldr@synchro.net From : TLDR Marketing Date : Mon Sep 23 2024 11:06:54 --lFl7HdNJ Content-Type: text/plain; charset=utf-8 Content-Transfer-Encoding: quoted-printable T-shaped marketers combine broad marketing skills with deep expertise, al= lowing them to see the bigger picture, collaborate, and solve problems= =C2=A0=20 Sign Up [1] |Advertise [2]|View Online [3]=20 =09=09TLDR = TLDR MARKETING 2024-09-23 =F0=9F=93=B1=20 NEWS & TRENDS = WHY SOCIAL MEDIA COMPANIES KEEP COPYING EACH OTHER (2 MINUTE READ) [4] = Social media companies frequently mimic each other's successful fe= atures to stay competitive. Platforms are often trend-driven, adopting po= pular formats to avoid losing relevance. Snapchat has introduced a new ve= rtical video feed that combines its Stories and Spotlight, resembling Tik= Tok's format. This follows Snapchat's past struggle when Instagram copied= its Stories feature, leading to a significant growth decline for Snapcha= t.=20 HOW BREAKING UP GOOGLE COULD LOWER YOUR ONLINE SHOPPING BILL (6= MINUTE READ) [5]=20 Experts claim Google's monopolistic practices in= flate advertising fees, which are passed on to consumers, raising prices = for everyday goods. The antitrust trial illustrates how Google's dominanc= e stifles competition, reduces innovation, and results in lower-quality a= ds targeting consumers with irrelevant products. A breakup could promote= alternative ad models that enhance privacy and improve ad quality, ben= efiting both consumers and publishers.=20 =F0=9F=9A=80=20 STRATEGIES = & TACTICS EFFECTIVE SOCIAL PROOFING STRATEGIES (7 MINUTE READ) [6] = 59% of consumers report being more likely to buy from a trusted br= and. Sephora incorporates customer reviews on its product pages to build = credibility. Tripadvisor partners with influencers, using their content f= or increased visibility, while NP Digital showcases recent awards and cli= ent testimonials on its website to enhance trust. Huel displays media log= os from reputable publications that have featured its products as social = proof. Bizarro Devs leverages its subscriber count to entice new sign-ups= , showing a large following.=20 YOUR DATA IS A VIRAL TIME BOMB (3 MINUT= E READ) [7]=20 "Data Bomb Marketing" involves repurposing internal data= to create engaging, shareable content that drives mass user engagement. = Gong's data revealed that the phrase "How have you been?" outperforms "Ho= w are you?" in cold calls, leading to 25K+ shares. Spotify's Wrapped ca= mpaign provides hyper-personalized stats to users, generating 60 million = shares in 2022. Okta's annual "Businesses at Work" report, featuring top-= growing apps, garners widespread media coverage and sharing by featured c= ompanies.=20 HOW LAST MONEY IN GREW THEIR NEWSLETTER TO $700K IN 14 MON= THS (4 MINUTE READ) [8]=20 Alex Pattis grew his newsletter, Last Mone= y In, to 41K+ subscribers and $200K in annual ad revenue in just over a y= ear. Pattis identified a niche in the special purpose vehicle space and c= onsistently published weekly content tailored to two target audiences. He= secured long-term sponsors through pilot programs, offering ad placement= s and quarterly deep dives. For growth, Pattis generated buzz on LinkedIn= with mini deep dives and ran targeted Meta ads to attract subscribers.= Additionally, he implemented a funnel strategy to upsell readers to hi= s paid newsletter, Deal Sheet, which achieved $500K in annual recurring r= evenue through outreach and referrals.=20 =F0=9F=A7=91=E2=80=8D= =F0=9F=92=BB=20 RESOURCES & TOOLS ONE OF MY FAVORITE DEV MARKETING= STORIES OVER THE LAST 10 YEARS: HOW IPINFO USED STACK OVERFLOW TO DRIVE = MILLIONS OF DEVELOPERS TO THEIR PRODUCT (SPONSOR) [9]=20 In this post= , the founder of TLDR and the web scraping tool ScraperAPI shares his tho= ughts on developer marketing. If you want to nail your go-to-market strat= egy like IPInfo, focus on niche spaces where developers are already congr= egating, and approach them with a genuine desire to help.=20 INK (TOO= L) [10]=20 INK is an AI-powered tool that combines SEO optimization wit= h content creation, helping improve organic search rankings while generat= ing high-quality copy. Its features include keyword research, keyword c= lustering, and content creation.=20 SHELF IS A SOCIAL NETWORK BASED ON = THE MEDIA YOU CONSUME (3 MINUTE READ) [11]=20 Shelf is a social netwo= rking app that lets users create a customizable =E2=80=9Cstorefront= =E2=80=9D showcasing their media consumption, including movies, books, mu= sic, and games. Users can connect accounts from services like Apple Music= , Netflix, and Spotify to automatically update their digital shelves. The= platform fosters deeper connections based on shared interests rather tha= n the typical social media focus on photos and videos.=20 =F0=9F=8E= =81=20 MISCELLANEOUS DEFINITION, VALUE, & POWER OF A T-SHAPED MARK= ETER (6 MINUTE READ) [12]=20 A T-shaped marketer combines broad marke= ting skills with deep expertise in 2-3 areas. This allows them to see the= bigger picture, collaborate cross-functionally, and solve complex proble= ms. Marketers can build this skill set by assessing their strengths and g= aps and reassessing as the field evolves.=20 THE GROWTH LEVERAGE MATR= IX FOR STARTUPS: A FRAMEWORK FOR IDENTIFYING HIGH-IMPACT GROWTH DRIVERS (= 12 MINUTE READ) [13]=20 The Growth Leverage Matrix identifies effective= growth levers based on available resources. After brainstorming initiati= ves, assess impact and effort, then prioritize high-leverage opportunitie= s. Unique growth drivers include personal networks, valuable product feat= ures, and industry connections. Companies should refine their levers thro= ugh micro-experiments and new data.=20 =E2=9A=A1=20 QUICK LINKS = HOW DAILY ACCOUNTABILITY TURNED INTO A 7-FIGURE FITNESS EMPIRE (15 MI= NUTE READ) [14]=20 MyBodyTutor grew by focusing on client retention and= reaching new customers through PR, word of mouth, and content marketing.= =20 THE =E2=80=9CIDEA BAKE SALE=E2=80=9D AND WHY IT'S A BAD IDEA TO HAV= E ONE (3 MINUTE READ) [15]=20 An "idea bake sale" is a poor leadershi= p strategy because it abdicates responsibility and shows a lack of a conc= rete plan.=20 FACIALS BRAND GLOWBAR EXPERIMENTS WITH ITS FIRST ACTIVATI= ON DEVELOPED IN-HOUSE (3 MINUTE READ) [16]=20 Glowbar, known for its = 30-minute facials, hosted a pop-up event in Philadelphia using a branded = ice cream truck to engage locals and announce its new skincare studios. = Love TLDR? Tell your friends and get rewards! Share your referr= al link below with friends to get free TLDR swag!=20 https://refer.tldr= ..tech/84faae03/5 [17]=20 =09=09 Track your referrals here. [18]=20 Wa= nt to advertise in TLDR? =F0=9F=93=B0 If your company is interested i= n reaching an audience of marketing professionals and decision makers, yo= u may want to ADVERTISE WITH US [19].=20 If you have any comments or = feedback, just respond to this email!=20 Thanks for reading,=20 Alison K= oh, Maddi Salmon & Joao Kodama=20 If you don't want to receive future ed= itions of TLDR Marketing, please unsubscribe from TLDR Marketing [20] or = manage all of your TLDR newsletter subscriptions [21].=20 =20 Links= : ------ [1] https://tldr.tech/marketing?utm_source=3Dtldrmarketing [= 2] https://advertise.tldr.tech/tldr-marketing-and-design-sponsorship-opport= unities/?utm_source=3Dtldrmarketing&utm_medium=3Dnewsletter&utm_campaign=3D= advertisetopnav [3] https://a.tldrnewsletter.com/web-version?ep=3D1&lc=3D= 418d05fc-790b-11ef-9079-174a63be30d7&p=3D9affa6e2-798f-11ef-b933-ef99268067= 42&pt=3Dcampaign&t=3D1727089614&s=3Da6138488b61e9a4ec3f784fce8da8fbc3bc2024= b2399ef1ae2536cd414a65b4c [4] https://links.tldrnewsletter.com/lyPMVl [= 5] https://arstechnica.com/tech-policy/2024/09/breaking-up-google-could-mak= e-online-ads-less-terrible/?utm_source=3Dtldrmarketing [6] https://links.= tldrnewsletter.com/QKOq0N [7] https://www.marketingideas.com/p/your-data-= is-a-viral-time-bomb-heres?utm_source=3Dtldrmarketing [8] https://www.new= sletteroperator.com/p/last-money-in?utm_source=3Dtldrmarketing [9] https:= //www.linkedin.com/posts/dan-ni_i-answered-99-stack-overflow-questions-and-= activity-7242574497013211136-5RSp?utm_source=3Dtldrmarketing [10] https:/= /inkforall.com/?utm_source=3Dtldrmarketing [11] https://techcrunch.com/20= 24/09/21/shelf-is-a-social-network-based-on-the-media-you-consume/?utm_sour= ce=3Dtldrmarketing [12] https://cxl.com/blog/t-shaped-marketer/?utm_sourc= e=3Dtldrmarketing [13] https://startupgtm.substack.com/p/the-growth-lever= age-matrix-for-startups?utm_source=3Dtldrmarketing [14] https://joinhampt= on.com/blog/how-daily-accountability-turned-into-a-7-figure-fitness-empire?= utm_source=3Dtldrmarketing [15] https://kellblog.com/2024/09/21/the-idea-= bake-sale-and-why-its-a-terrible-idea-to-have-one/?utm_source=3Dtldrmarketi= ng [16] https://www.eventmarketer.com/article/glowbar-ice-cream-truck-phi= lly/?utm_source=3Dtldrmarketing [17] https://refer.tldr.tech/84faae03/5= [18] https://hub.sparklp.co/sub_7991fde7e0b5/5 [19] https://advertise.= tldr.tech/tldr-marketing-and-design-sponsorship-opportunities/?utm_source= =3Dtldrmarketing&utm_medium=3Dnewsletter&utm_campaign=3Dadvertisecta [20]= https://a.tldrnewsletter.com/unsubscribe?ep=3D1&l=3D7dbdbdcb-3e94-11ed-9a3= 2-0241b9615763&lc=3D418d05fc-790b-11ef-9079-174a63be30d7&p=3D9affa6e2-798f-= 11ef-b933-ef9926806742&pt=3Dcampaign&pv=3D4&spa=3D1727089235&t=3D1727089614= &s=3Ddf4d0b3c71c62044807c9fbc985ffb4663acda96782349c6003bd448c5f6c31a [21= ] https://tldr.tech/marketing/manage?email=3Dtldr%40synchro.net --lFl7HdNJ Content-Type: text/html; charset=utf-8 Content-Transfer-Encoding: quoted-printable TLDR Marketing
T-shaped marketers combine broad marketing skills with deep expertise, a= llowing them to see the bigger picture, collaborate, and solve problems&nbs= p;

TLDR

TLDR Marketing 2024-09-23

=F0=9F= =93=B1

News & Trends

Why social media companies = keep copying each other (2 minute read)

Social media companies frequently mimic= each other's successful features to stay competitive. Platforms are often = trend-driven, adopting popular formats to avoid losing relevance. Snapchat = has introduced a new vertical video feed that combines its Stories and Spot= light, resembling TikTok's format. This follows Snapchat's past struggle wh= en Instagram copied its Stories feature, leading to a significant growth de= cline for Snapchat.
How breaking up Google coul= d lower your online shopping bill (6 minute read)

Experts claim Google's monopolistic pra= ctices inflate advertising fees, which are passed on to consumers, raising = prices for everyday goods. The antitrust trial illustrates how Google's dom= inance stifles competition, reduces innovation, and results in lower-qualit= y ads targeting consumers with irrelevant products. A breakup could promote= alternative ad models that enhance privacy and improve ad quality, benefit= ing both consumers and publishers.
=F0=9F= =9A=80

Strategies & Tactics

Effective Social Proofing S= trategies (7 minute read)

59% of consumers report being more like= ly to buy from a trusted brand. Sephora incorporates customer reviews on it= s product pages to build credibility. Tripadvisor partners with influencers= , using their content for increased visibility, while NP Digital showcases = recent awards and client testimonials on its website to enhance trust. Huel= displays media logos from reputable publications that have featured its pr= oducts as social proof. Bizarro Devs leverages its subscriber count to enti= ce new sign-ups, showing a large following.
Your data is a viral time b= omb (3 minute read)

"Data Bomb Marketing" involves repurpos= ing internal data to create engaging, shareable content that drives mass us= er engagement. Gong's data revealed that the phrase "How have you been?" ou= tperforms "How are you?" in cold calls, leading to 25K+ shares. Spotify's W= rapped campaign provides hyper-personalized stats to users, generating 60 m= illion shares in 2022. Okta's annual "Businesses at Work" report, featuring= top-growing apps, garners widespread media coverage and sharing by feature= d companies.
How Last Money In Grew Thei= r Newsletter to $700K in 14 Months (4 minute read)

Alex Pattis grew his newsletter, Last M= oney In, to 41K+ subscribers and $200K in annual ad revenue in just over a = year. Pattis identified a niche in the special purpose vehicle space and co= nsistently published weekly content tailored to two target audiences. He se= cured long-term sponsors through pilot programs, offering ad placements and= quarterly deep dives. For growth, Pattis generated buzz on LinkedIn with m= ini deep dives and ran targeted Meta ads to attract subscribers. Additional= ly, he implemented a funnel strategy to upsell readers to his paid newslett= er, Deal Sheet, which achieved $500K in annual recurring revenue through ou= treach and referrals.
=F0=9F= =A7=91=E2=80=8D=F0=9F=92=BB

Resources & Tools

One of my favorite dev mark= eting stories over the last 10 years: How IPInfo used Stack Overflow to dri= ve millions of developers to their product (Sponsor)

In this post, the founder of TLDR and t= he web scraping tool ScraperAPI shares his thoughts on developer marketing.= If you want to nail your go-to-market strategy like IPInfo, focus on niche= spaces where developers are already congregating, and approach them with a= genuine desire to help.
INK (Tool)

INK is an AI-powered tool that combines= SEO optimization with content creation, helping improve organic search ran= kings while generating high-quality copy. Its features include keyword rese= arch, keyword clustering, and content creation.
Shelf is a social network b= ased on the media you consume (3 minute read)

Shelf is a social networking app that l= ets users create a customizable =E2=80=9Cstorefront=E2=80=9D showcasing the= ir media consumption, including movies, books, music, and games. Users can = connect accounts from services like Apple Music, Netflix, and Spotify to au= tomatically update their digital shelves. The platform fosters deeper conne= ctions based on shared interests rather than the typical social media focus= on photos and videos.
=F0=9F= =8E=81

Miscellaneous

<= /div>
Definition, Value, & Po= wer of a T-Shaped Marketer (6 minute read)

A T-shaped marketer combines broad mark= eting skills with deep expertise in 2-3 areas. This allows them to see the = bigger picture, collaborate cross-functionally, and solve complex problems.= Marketers can build this skill set by assessing their strengths and gaps a= nd reassessing as the field evolves.
The Growth Leverage Matrix = for Startups: A Framework for Identifying High-Impact Growth Drivers (12 mi= nute read)

The Growth Leverage Matrix identifies e= ffective growth levers based on available resources. After brainstorming in= itiatives, assess impact and effort, then prioritize high-leverage opportun= ities. Unique growth drivers include personal networks, valuable product fe= atures, and industry connections. Companies should refine their levers thro= ugh micro-experiments and new data.
=E2=9A= =A1

Quick Links

How Daily Accountability Tu= rned into a 7-Figure Fitness Empire (15 minute read)

MyBodyTutor grew by focusing on client = retention and reaching new customers through PR, word of mouth, and content= marketing.
The =E2=80=9CIdea Bake Sale= =E2=80=9D and Why It's a Bad Idea to Have One (3 minute read)

An "idea bake sale" is a poor leadershi= p strategy because it abdicates responsibility and shows a lack of a concre= te plan.
Facials Brand Glowbar Exper= iments with its First Activation Developed In-house (3 minute read)

Glowbar, known for its 30-minute facial= s, hosted a pop-up event in Philadelphia using a branded ice cream truck to= engage locals and announce its new skincare studios.

Love TLDR? Tell your friends and get rewards!

Share your referral link below with friends to get free TLDR swag!
https://refer.tldr.tech/84faae03/5
Track your referrals here.

Want to advertise in TLDR? =F0=9F=93=B0

If your company is interested in reaching an audience of marketing professi= onals and decision makers, you may want to advertise with us.

If you have any comments or feedback, just respond to this email!

Thanks for reading,
Alison Koh, Maddi Salmon & Joao Kodama<= /span>


If you don't want to receive fu= ture editions of TLDR Marketing, please un= subscribe from TLDR Marketing or manage all of your TLDR = newsletter subscriptions.
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