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396 <h1>Intel slaps forehead, says I got it: AI PCs. Sell them AI PCs</h1> </div>
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408 <h2>People try to put us down, talkin' 'bout ML generation</h2>
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413 Tobias Mann </a>
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417 Tue 19 Sep 2023 <span class="slashes"> // </span>
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461 <p>Intel CEO Pat Gelsinger used his keynote at the chip giant's Innovation conference in San Jose on Tuesday to repeatedly hammer home the idea of running large language models and other machine-learning workloads, like Llama 2 or Stable Diffusion, locally, privately, and securely on users' own PCs.</p>
462 <p>"AI is fundamentally restructuring science and so many domains, unleashing new applications and new experiences in productivity and creativity," he said. "But we also believe that ushers in the next era of the PC: the AI PC generation."</p>
463 <p>Anything to <a target="_blank" href="https://www.theregister.com/2023/08/29/pc_bounceback_idc/">boost those</a> PC sales numbers, huh? The exec credited the work OpenAI's CEO Sam Altman, Microsoft's CTO Kevin Scott, and Nvidia's boss Jensen Huang are doing with AI at the high end, but he argued that the bigger opportunity was in bringing these models to the masses by allowing them to be run locally and privately on their own PCs.</p>
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473 <p>Gelsinger admits the so-called AI PC faces challenges and its success would depend heavily on the creation of killer apps. So it's no surprise that a solid chunk of his keynote was spent showing off various AI-enhanced apps running atop Intel's OpenVINO inferencing platform using the processor giant's hardware.</p>
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494 <p>These demos included plugins for image and music generation for popular open source software, such as Audacity and the GNU Image Manipulation Program (GIMP), which we're sure Adobe was thrilled to see after <a target="_blank" href="https://www.theregister.com/2023/09/14/adobe_waves_the_ai_wand/">launching</a> its own generative art platform, called Firefly, last week.</p>
495 <p>Apart from one demo running Stable Diffusion in GIMP on Intel's next-gen Lunar Lake processors - expected in late 2024 - most of the demos highlighted the manufacturer's upcoming 7nm Core Ultra processors, previously code-named Meteor Lake. The chips are among Intel's first client processors to feature a multi-die architecture pairing an Intel CPU die with a TSMC-fabbed GPU.</p>
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505 <p>The microprocessors also feature an integrated neural-processing engine (NPU) derived from Intel's Movidius vision processing unit (VPU).</p>
506 <p>Integrating NPU functionality into mobile processors is by no means new. NPUs have been a staple of mobile chips, including Apple's A- and M-series, for years. Meanwhile, AMD implemented similar tech in its <a target="_blank" href="https://www.theregister.com/2023/06/13/amd_extends_ryzen_7000_line/">Ryzen 7040</a> mobile processors earlier this year.</p>
507 <p>Unfortunately for anyone hoping to see new silicon announced at the Innovation shindig, Intel's Meteor Lake and fifth-gen Emerald Rapids Xeons won't arrive until December 14 at the earliest.</p>
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517 <p>And speaking of what's coming next: Intel's <a target="_blank" href="https://www.nextplatform.com/2023/09/19/intel-xeon-roadmap-on-track-288-core-sierra-forrest-coming-soon/">Sierra Forest Xeon SP</a> is due to arrive in 2024 with 288 energy-efficient CPU cores, or E-cores, code-named Sierra Glen.</p>
518 <h3 class="crosshead">Taking OpenVINO to the Edge</h3>
519 <p>While most of the demos shown off during Gelsinger's keynote focused on PCs and notebooks performing AI inferencing – decision making and content generation by trained models – the tech giant also sees an opportunity to undermine its competitors at the edge of the network, too.</p>
520 <p>Intel disclosed Project Strata, which seeks to address challenges around zero-touch provisioning, management, security, and patching of appliances so that latency and bandwidth sensitive workloads, AI or otherwise, can be deployed by developers at the edge more easily.</p>
521 <p>"For the past 15 years, the dominant developer model has been cloud native," Gelsinger said. "We believe that the next decade or two of development isn't cloud native, its edge native."</p>
522 <ul class="listinks">
523
524 <li><a href="https://www.theregister.com/2023/09/19/amd_desktop_ai_futures/">Desktop AI isn't happening, says AMD, and might not for quite a while</a></li>
525
526 <li><a href="https://www.theregister.com/2023/09/18/intel_glass_packaging/">Intel thinks glass substrates are a clear winner in multi-die packaging</a></li>
527
528 <li><a href="https://www.theregister.com/2023/09/18/amd_edge_siena/">AMD's latest Epyc is slimmer, cooler, and ready to party at the edge</a></li>
529
530 <li><a href="https://www.theregister.com/2023/09/15/arm_post_ipo_strategy/">Post-IPO, Arm to push purpose-built almost-processors</a></li>
531 </ul>
532 <p>Curiously this strategy also involves extending support for OpenVINO to Arm processors. Sachin Katti, senior veep of Intel's Edge group, told <em>The Register</em> that partnership is meant to address the need to run AI inference on low power edge systems, such as Internet of Things sensors, which typically are powered by Arm-compatible controllers and chipsets.</p>
533 <p>"We do not want to leave our customers stranded because they will have a portfolio that has to span across all of this; they will have devices like sensors with that level of compute," he said, adding Intel is positioning OpenVINO as the means to run AI inference at the edge regardless of the underlying infrastructure.</p>
534 <h3 class="crosshead">Intel hasn't given up on training</h3>
535 <p>While much of the emphasis at Intel Innovation revolved around AI inference either on PCs or at the edge, the corporation still intends to compete with Nvidia and others on the AI training front.</p>
536 <p>On stage, Gelsinger teased what he claimed would be the "world's largest AI supercomputer in Europe," and one of the "top 15 AI supercomputers in the world." Built in collaboration with Stability AI, the company behind the popular Stable Diffusion image generation model, the all-Intel system will reportedly leverage a combination of Xeon processors and 4,000 Gaudi2 AI accelerators.</p>
537 <p>For those that don't recall, Intel dumped its Nervana AI accelerators development in favor of Habana Labs in a deal <a target="_blank" href="https://www.theregister.com/2019/12/17/intel_habana_buy/">valued</a> at $2 billion back in 2020. The fruit of that acquisition was Guadi2, which <a target="_blank" href="https://www.theregister.com/2022/05/10/intels_habana_unit_reveals_new/">launched</a> last spring and boasted performance roughly twice that of Nvidia's two-year old A100, at least in the ResNet-50 image classification and BERT natural Language processing models.</p>
538 <p>Intel is slated to launch its third-generation Gaudi processors next year and Gelsinger said they were already out of the fab and in the process of being packaged for launch. Meanwhile, Intel's next-gen AI accelerators, codenamed Falcon Shores, have been <a target="_blank" href="https://www.theregister.com/2023/05/22/intel_abandons_xpu/">pushed back</a> to 2025, but will now incorporate IP from both its GPU Max and Habana portfolios. ®</p> <div class="wptl btm">
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634 Intel
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720 Hot Chips
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732 </li>
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737 <span class="keyword_name">
738 Large Language Model
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740 </a>
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747 Loongson
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755 <span class="keyword_name">
756 Machine Learning
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763 >
764 <span class="keyword_name">
765 MCubed
766 </span>
767 </a>
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769 <li>
770 <a
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773 <span class="keyword_name">
774 Mobileye
775 </span>
776 </a>
777 </li>
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780 href="/Tag/Neural%20Networks/"
781 >
782 <span class="keyword_name">
783 Neural Networks
784 </span>
785 </a>
786 </li>
787 <li>
788 <a
789 href="/Tag/NLP/"
790 >
791 <span class="keyword_name">
792 NLP
793 </span>
794 </a>
795 </li>
796 <li>
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798 href="/Tag/NXP%20Semiconductors/"
799 >
800 <span class="keyword_name">
801 NXP Semiconductors
802 </span>
803 </a>
804 </li>
805 <li>
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807 href="/Tag/Pat%20Gelsinger/"
808 >
809 <span class="keyword_name">
810 Pat Gelsinger
811 </span>
812 </a>
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814 <li>
815 <a
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817 >
818 <span class="keyword_name">
819 Semiconductor Manufacturing International Corporation
820 </span>
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825 href="/Tag/Semiconductor%20Memory/"
826 >
827 <span class="keyword_name">
828 Semiconductor Memory
829 </span>
830 </a>
831 </li>
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836 <span class="keyword_name">
837 Star Wars
838 </span>
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840 </li>
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845 <span class="keyword_name">
846 STMicroelectronics
847 </span>
848 </a>
849 </li>
850 <li>
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854 <span class="keyword_name">
855 Tachyum
856 </span>
857 </a>
858 </li>
859 <li>
860 <a
861 href="/Tag/Tensor%20Processing%20Unit/"
862 >
863 <span class="keyword_name">
864 Tensor Processing Unit
865 </span>
866 </a>
867 </li>
868 <li>
869 <a
870 href="/Tag/United%20Microelectronics%20Corporation/"
871 >
872 <span class="keyword_name">
873 United Microelectronics Corporation
874 </span>
875 </a>
876 </li>
877 <li>
878 <a
879 href="/Tag/vPro/"
880 >
881 <span class="keyword_name">
882 vPro
883 </span>
884 </a>
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891 workstation
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900 x86
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909 Xen
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917 <span class="keyword_name">
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1180 Loongson
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1189 Machine Learning
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1207 Mobileye
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1234 NXP Semiconductors
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1260 <span class="keyword_name">
1261 Semiconductor Memory
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1263 </a>
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1270 Star Wars
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1273 </li>
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1278 <span class="keyword_name">
1279 STMicroelectronics
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1287 <span class="keyword_name">
1288 Tachyum
1289 </span>
1290 </a>
1291 </li>
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1296 <span class="keyword_name">
1297 Tensor Processing Unit
1298 </span>
1299 </a>
1300 </li>
1301 <li>
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1306 United Microelectronics Corporation
1307 </span>
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1314 <span class="keyword_name">
1315 vPro
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1424 <h4>Desktop AI isn’t happening, says AMD, and might not for quite a while</h4>
1425 <div class=standfirst>Chip designer has extended support for modest desktop CPUs, citing Intel setting expectations for cheap and not-so-speedy silicon</div>
1426 <div class=time_comments>
1427 <span class="section_name">Personal Tech</span><span class="time_stamp" title="19 Sep 2023 6:26" data-epoch="1695104773">19 Sep 2023</span> | <span class="comment light_bg_comments">8</span></div>
1428 </div>
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1431 <article>
1432 <a href="/2023/09/18/intel_glass_packaging/?td=keepreading" class=story_link>
1433
1434 <div class="packed_img story_grid_img" data-width=150 data-height=100 data-src="/2023/09/18/intel_glass_substrate.jpg"></div> <div class="article_text_elements">
1435 <h4>Intel thinks glass substrates are a clear winner in multi-die packaging</h4>
1436 <div class=standfirst>Don't get too excited, tech won't be ready until the end of the decade</div>
1437 <div class=time_comments>
1438 <span class="section_name">Systems</span><span class="time_stamp" title="18 Sep 2023 21:46" data-epoch="1695073571">18 Sep 2023</span> | <span class="comment light_bg_comments">9</span></div>
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1444
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1446 <h4>Why putting off refresh cycles puts off power users and younger workers alike</h4>
1447 <div class=standfirst>How Intel vPro remediates the parts other tools can’t reach</div>
1448 <div class=time_comments><span class="section_name">Sponsored Feature</span></div>
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1451 </article>
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1461 <div class="srow rt-1b">
1462 <article>
1463 <a href="/2023/09/11/ai_roundup/?td=keepreading" class=story_link>
1464
1465 <div class="packed_img story_grid_img" data-width=150 data-height=100 data-src="/2016/11/30/tax.jpg"></div> <div class="article_text_elements">
1466 <h4>IRS using AI to catch rich people and tax-dodging corps</h4>
1467 <div class=standfirst>
1468 <span class="label">AI in brief</span> Plus: Google CEO says AI will be biggest tech shift in our lives, new official AI words on Dictionary.com</div>
1469 <div class=time_comments>
1470 <span class="section_name">AI + ML</span><span class="time_stamp" title="11 Sep 2023 10:34" data-epoch="1694428449">11 Sep 2023</span> | <span class="comment light_bg_comments">9</span></div>
1471 </div>
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1474 <article>
1475 <a href="/2023/09/12/the_future_of_the_cloud/?td=keepreading" class=story_link>
1476
1477 <div class="packed_img story_grid_img" data-width=150 data-height=100 data-src="/2023/09/08/aws_trainium_die_shot.jpg"></div> <div class="article_text_elements">
1478 <h4>The future of the cloud sure looks like it'll be paved in even more custom silicon</h4>
1479 <div class=standfirst>You're probably using cloud providers bespoke chips already and not even know it</div>
1480 <div class=time_comments>
1481 <span class="section_name">Cloud Infrastructure Week</span><span class="time_stamp" title="12 Sep 2023 10:30" data-epoch="1694514612">12 Sep 2023</span> | <span class="comment light_bg_comments">6</span></div>
1482 </div>
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1486 <a href="/2023/09/18/ai_in_brief/?td=keepreading" class=story_link>
1487
1488 <div class="packed_img story_grid_img" data-width=150 data-height=100 data-src="/2022/02/11/shutterstock_encryption_law.jpg"></div> <div class="article_text_elements">
1489 <h4>UK judge rates ChatGPT as 'jolly useful' after using it to help write a decision</h4>
1490 <div class=standfirst>
1491 <span class="label">AI in brief</span> PLUS: Coca-Cola's AI-designed drink to debut; chip startups struggle to compete with Nvidia as funding flees</div>
1492 <div class=time_comments>
1493 <span class="section_name">AI + ML</span><span class="time_stamp" title="18 Sep 2023 5:30" data-epoch="1695015014">18 Sep 2023</span> | <span class="comment light_bg_comments">20</span></div>
1494 </div>
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1497 <article>
1498 <a href="/2023/09/12/intel_ims_nanofabrication_tsmc/?td=keepreading" class=story_link>
1499
1500 <div class="packed_img story_grid_img" data-width=150 data-height=100 data-src="/2023/02/17/shutterstock_semiconductor_flaw.jpg"></div> <div class="article_text_elements">
1501 <h4>TSMC gobbles up $430M slice of Intel's IMS Nanofab unit</h4>
1502 <div class=standfirst>Taiwanese also plot $100M investment in Arm IPO, x86 giant gets real about Thunderbolt 5</div>
1503 <div class=time_comments>
1504 <span class="section_name">Systems</span><span class="time_stamp" title="12 Sep 2023 20:42" data-epoch="1694551342">12 Sep 2023</span> | <span class="comment light_bg_no_comments"></span></div>
1505 </div>
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1509 <div class="srow rt-1b">
1510 <article>
1511 <a href="/2023/09/04/in_brief_ai/?td=keepreading" class=story_link>
1512
1513 <div class="packed_img story_grid_img" data-width=150 data-height=100 data-src="/2023/08/14/shutterstock_twitterx.jpg"></div> <div class="article_text_elements">
1514 <h4>X may train its AI models on your social media posts</h4>
1515 <div class=standfirst>
1516 <span class="label">AI In brief</span> Plus: AI luminary Douglas Lenat passed away, and US newspaper chain halts publishing of AI-generated articles</div>
1517 <div class=time_comments>
1518 <span class="section_name">AI + ML</span><span class="time_stamp" title="4 Sep 2023 11:35" data-epoch="1693827306">4 Sep 2023</span> | <span class="comment light_bg_comments">20</span></div>
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1523 <a href="/2023/09/05/intel_tower_amd/?td=keepreading" class=story_link>
1524
1525 <div class="packed_img story_grid_img" data-width=150 data-height=100 data-src="/2023/09/05/friends_shutterstock.jpg"></div> <div class="article_text_elements">
1526 <h4>After failed takeover, Intel and Tower Semi aren't giving up on the relationship</h4>
1527 <div class=standfirst>Meanwhile, Arm suffers IPO financial muscle loss with low valuation</div>
1528 <div class=time_comments>
1529 <span class="section_name">On-Prem</span><span class="time_stamp" title="5 Sep 2023 18:30" data-epoch="1693938612">5 Sep 2023</span> | <span class="comment light_bg_comments">1</span></div>
1530 </div>
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1535
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1537 <h4>d-Matrix bets on in-memory compute to undercut Nvidia in smaller AI models</h4>
1538 <div class=standfirst>Microsoft among in-memory AI chip startup's backers</div>
1539 <div class=time_comments>
1540 <span class="section_name">AI + ML</span><span class="time_stamp" title="7 Sep 2023 8:35" data-epoch="1694075709">7 Sep 2023</span> | <span class="comment light_bg_comments">3</span></div>
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1545 <a href="/2023/09/20/intels_secret_cloud_weapon/?td=keepreading" class=story_link>
1546
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1548 <h4>Core blimey, Intel's answer to AMD and Ampere's cloudy chips has 288 of them</h4>
1549 <div class=standfirst>And they're all tailored for efficiency</div>
1550 <div class=time_comments>
1551 <span class="section_name">Systems</span><span class="time_stamp" title="20 Sep 2023 18:45" data-epoch="1695235506">20 Sep 2023</span> | <span class="comment light_bg_comments">3</span></div>
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