DIGITAL GRAPHIC COMMUNICATION OPTION
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Option Aims/Objectives & Careers
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The Digital Graphic Communication Option teaches the basic concepts, 
theories, aesthetics, and skills which underlie the new domain of 
computer graphics and multimedia (multimedia being the integration of 
text, graphics, sound and motion pictures to convey information, with 
the emphasis on interaction).  It is a unique program providing a 
thorough grounding in the creative, practical and technical aspects 
of design and communication training through the use of new 
electronic media skills and technologies.  The Option’s emphasis on a 
conceptual and integrated design communication approach will enable 
students to become designers who perceive design as an agent for 
change and enables them to handle and solve broad or specific design 
communication problems.  By keeping abreast of the latest 
technological developments and by offering specialised electives in 
the second and third years, it also aims to produce a diverse group 
of graduates who are culturally aware, possess practical skills and 
are at the forefront of the discipline.

Students are expected to come into the programme with some artistic 
experience and enthusiasm for the use of computers for art and 
design.  All applicants who fulfil the basic requirements for 
admission will be asked to attend an interview and present a 
portfolio that can demonstrate a requisite level of artistic and 
graphic skills.

After completing the programme, students will be capable of working 
in computer-aided graphic design, animation or interactive multimedia 
design and production fields.


Major Curriculum
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1.   Option Required Subjects include:
     Introduction to Electronic Visual Communication and Computer Art, 
     Creative Digital Imaging, Basic Graphics, Drafting and Drawing I & 
     II, Contemporary Graphic Design Theory, Chinese Applied Arts and 
     Graphics Workshop I & II, Collaborative Computing and Information 
     Management I & II, Digital Typography and Colour in Design, Digital 
     Audio and Video Production, Introduction to Animation, Design 
     Management and Professional Practice

 2.  Option Elective Subjects include:
     3-Dimensional Modelling and 3-Dimensional Animation or Interactive 
     Multimedia Design and Interactive Multimedia Production or 
     Advanced Graphic Communication and Digital Prepress

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