BSSc (HONS) IN COMMUNICATION
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Course Aims & Objectives
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The Bachelor of Social Sciences Degree with Honours in Communication 
involves full time study over three academic years and provides 
students with the opportunity to choose among six options: a) Applied 
Communication Studies, b) Broadcast Journalism*, c) Cinema and 
Television, d) Digital Graphic Communication, e) Journalism, and f) 
Public Relations and Advertising.  The Journalism Option is offered 
in two concentrations, Chinese Journalism and English Journalism.  
The Communication Course is designed to develop each student’s 
potential for critical thinking and creative ability, in accordance 
with the University’s overall philosophy of “whole person” education.  
Objectives specific to the Communication Course are these:

A.   to provide students with understanding of communication and media 
     in contemporary society.

B.   to educate students to be competent communication professionals.

C.   to help students to cultivate a proper sense of social 
     consciousness and ethical responsibility.

   * The offering of Broadcast Journalism Option is subject to approval.


Course Structure
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The Communication Course consists of approximately 100 units of 
academic work distributed in four basic components: a) Complementary 
Studies; b) Non-Major Electives; c) Communication Core, Basic 
Professional Subjects and Communication Electives; and d) Option 
Studies, including honours project.

Complementary Studies offers studies on computer literacy, Chinese 
communication, English communication, and religion and philosophy.

Non-major Electives cover any non-Communication subjects as deemed 
appropriate by options for their students.

Communication Core provides a broad overview on communication and a 
necessary context for the Option Studies.  It covers subjects on 
language and communication, mass communication theory and 
communication research.

Basic Professional Subjects lay an essential foundation for the 
verbal and visual communication skills such as photography, graphic 
communication, radio and television production, public speaking and 
newswriting needed by students.

Communication Electives enable students to be educated broadly in the 
field of communication.  Students may take subjects of other options.

Option Studies Subjects teach students to become specialists in their 
chosen discipline.  By the end of the third year, all students need 
to complete an honours project.  Subjects offered are listed under 
each option.

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