MARKETING OPTION
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Option Aims/Objectives & Careers
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The Marketing Option aims to prepare students for careers in product 
management, advertising, retailing, marketing research, industrial 
marketing, sales management, and international marketing.  The 
underlying intention is to educate students in logical and critical 
thinking and to develop their ability to apply that thinking to the 
solution of real and practical business problems in the marketing 
world.

With these aims in mind, the objectives are:

1)   To enable students to build a solid foundation in understanding 
     the basic structure of business.

2)   To instill in students the unique characteristics and underlying 
     principles of the marketing mix.

3)   To educate students in areas of both theoretical and practical 
     functions in the diversified field of marketing.

4)   To emphasize logical and creative processes and train students to 
     be versatile and decisive marketing executives.


Option Curriculum
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The study plan is as follows:

Year 1  Principles of Accounting, Introduction to Business, 
	Principles of Management, Principles of Economics, 
	Mathematics and Statistics for Business, Computer 
	Applications in Business, English for Business, Communication 
	in Modern Chinese, and Religion & Philosophy subject.

Year 2  Principles of Law, Organizational Theory & Behaviour, 
	Marketing Management, Marketing Planning, Marketing Research, 
	Financial Management, Management Science, Consumer Behaviour, 
	Business Communications, Religion & Philosophy subject, and 
	one of the following Marketing subjects: International 
	Business, Retailing, International Marketing, Industrial 
	Marketing, Marketing in China, Services Marketing.

Year 3  Strategic Management, Project, Marketing Communications, 
	Sales Management, three other Elective subjects, and two of 
	the following Marketing subjects: Retailing, International 
	Marketing, Industrial Marketing, Marketing in China, 
	International Business, Services Marketing.

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