BBA (HONS)
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Course Aims & Careers
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The Bachelor of Business Administration honours degree course is 
designed to meet the need for more business graduates with a broad-
based liberal education background who will be flexible and adaptable 
to a variety of managerial roles.  In addition to a general and 
integrated preparation for a career in management, the BBA curriculum 
provides the degree of specialisation which will enable graduates to 
offer employers immediately usable knowledge and skills.


Course Curriculum
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The structure of the BBA curriculum directly reflects the emphasis on 
a general educational preparation for a career in business.  The 
largest component (44%) in the curriculum is the "core", consisting 
of

    i)   essential tool subjects for literacy and numeracy;
   ii)   the basic disciplines underlying the academic study of business 
	 together with an integrated treatment of the nature, functions 
	 and activities of business itself; and
  iii)   the individual student project.

In addition to the core component, there are "option" subjects (33%) 
and electives (23%).  Eight options are offered:

    i)   Accounting
   ii)   Applied Economics
  iii)   China Business Studies
   iv)   Finance
    v)   Human Resources Management
   vi)   Management Information Systems
  vii)   Marketing
 viii)   Office Management

A student entering the course is admitted to one of the options, with 
some flexibility for reasoned and constrained change at the end of 
the first year.

Students are required to complete at least 14 units of Complementary 
Studies subjects, which include some subjects in the Religion & 
Philosophy electives and other designated subjects under this 
category.  Electives can be subjects offered within the School of 
Business or by other Faculties.

The Year I curriculum consists of foundation subjects and is common 
for all students of the eight options.  Apart from core subjects, the 
second and third years are taken up with the chosen option and 
electives.  The subjects progress through level 1, 2 and 3.  By 
assigning different weightings to subjects of different levels, 
proper emphasis is placed on the progression from introductory to 
more advanced study and particularly the more independent learning 
situation in the final year.

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