From J.G.Bodard@reading.ac.uk Wed Sep 1 01:24:19 1999 Received: from mxu4.u.washington.edu (mxu4.u.washington.edu [140.142.33.8]) by lists.u.washington.edu (8.9.3+UW99.02/8.9.3+UW99.01) with ESMTP id BAA22768 for ; Wed, 1 Sep 1999 01:24:19 -0700 Received: from mailhost.rdg.ac.uk (IDENT:exim@sumh1.rdg.ac.uk [134.225.16.4]) by mxu4.u.washington.edu (8.9.3+UW99.02/8.9.3+UW99.08) with ESMTP id BAA03788 for ; Wed, 1 Sep 1999 01:24:18 -0700 Received: from suma3-e4 ([134.225.24.13] helo=suma3.rdg.ac.uk) by mailhost.rdg.ac.uk with esmtp (University of Reading Email Service) id {11M5gm-0003XK-00} for classics@u.washington.edu; Wed, 1 Sep 1999 09:24:16 +0100 Received: from localhost by suma3.rdg.ac.uk (8.8.5/8.8.5) with SMTP id JAA18431; Wed, 1 Sep 1999 09:24:16 +0100 (BST) Date: Wed, 1 Sep 1999 09:24:15 +0100 (BST) From: Gabriel Bodard To: classics Subject: Re: Homeric skin care In-Reply-To: Message-ID: MIME-Version: 1.0 Content-Type: TEXT/PLAIN; charset=US-ASCII On Tue, 31 Aug 1999, Brunelle, Christopher M wrote: > That there's nothing new under the sun is simply not true: one of my students > informs me that Wal-Mart now carries Achilles' Heel Foot Cream. I don't know > whether Stygian water or ambrosia is listed as an ingredient. If you're interested in this use of the classics in product images and advertising, check out a company like Alexander Dunlop who use myth as a marketing strategy. At least two of their staff are classicists. (I have no financial connection with the company mentioned - a friend of mine works there and told me about it!) Cheers, Gabby. John-Gabriel Bodard Reading Classics Department Classical PhD Theses in Progress in the UK and Ireland: .