This book review by William H. Calvin appeared in the Summer 1992 issue of Whole Earth Review. Mihaly Csikszentmihalyi's _Flow: The Psychology of Optimal Experience_ (Harper 1990; paperback $10.95). Optimal experience are those times when people report feelings of concentration and deep enjoyment. Csikszentmihalyi says that what makes such experiences so satisfying is a state of consciousness called flow: people typically feel strong, alert, in effortless control, unselfconscious, at the peak of their abilities, transcending problems and everyday concerns. -- William Calvin When people first learn about the flow experience they sometimes assume that lack of self-consciousness has something to do with a passive obliteration of the self, a "going with the flow" Southern California style. But in fact the optimal experience involves a very active role for the self.... Even the simplest physical act becomes enjoyable when it is transformed so as to produce flow. The essential steps in this process are: (a) to set an overall goal, and as many subgoals as are realistically feasible; (b) to find ways of measuring progress in terms of the goals chosen; (c) to keep concentrating on what one is doing, and to keep making finer and finer distinctions in the challenges involved in the activity; (d) to develop the skills necessary to interact with the opportunities available; and (e) to keep raising the stakes if the activity becomes boring. The tremendous leisure industry... has been designed to help fill free time with enjoyable experiences. Nevertheless, instead of using our physical and mental resources to experience flow, most of us spend many hours each week watching celebrated athletes playing in enormous stadiums. Instead of making music, we listen to platinum records cut by millionaire musicians. Instead of making art, we go admire paintings that brought in the highest bids at the latest auctions. We do not run risks acting on our own beliefs, but occupy hours each day watching actors who pretend to have adventures, engaged in mock-meaningful action. This vicarious participation is able to mask, at least temporarily, the underlying emptiness of wasted time. But it is a very pale substitute for attention invested in real challenges. The flow experience that results from the use of skills leads to growth; passive entertainment leads nowhere.... Mass leisure, mass culture, and even high culture when attended to passively and for extrinsic reasons -- such as the wish to flaunt one's status -- are parasites of the mind. They absorb psychic energy without providing substantive strength in return. --30-- .