Subj : Re: Serentiy Garners $10.1M weekend
To   : alt.tv.farscape
From : Steve Brooks
Date : Mon Oct 03 2005 17:18:25

From Newsgroup: alt.tv.farscape

Trouble wrote:
> http://www.boxofficeguru.com/weekend.htm
>
> "Generating the best opening among all the new films was the science
> fiction adventure Serenity with an estimated $10.1M. Launching
> moderately in 2,188 locations, the PG-13 film averaged a respectable
> $4,635 for Universal. Directed by Joss Whedon, Serenity connected
> with a sci-fi fan base of those who followed Whedon's short-lived Fox
> television series Firefly. However, the crowd was not big enough to
> push the film to impressive heights. The $39M production appealed to
> an adult male audience with 52% of the crowd being age 30 and older
> and a very high 61% being men. Exit polls were encouraging as 88% of
> those polled marked the space flick "excellent" or "very good." As
> expected for a sci-fi flick, Serenity was the only picture in the top
> ten to see Saturday sales fall from Friday."
>
> 10.1 of 39 in one weekend... they're sure to make some of that back on
> DVD sales.
>
> Also note the parts on the site about historic box office lows, bad
> quarters year over year etc... and in that context our movie is doing
> pretty well.
>
> It was only showing on one screen at the theater where I went, and it
> was packed.

It's great that a $39M SF movie can gross a third of its production costs on 
the first weekend. Maybe we'll get a year or two where some of the suits in 
Hollywood get their heads round the idea that a good script is as valuable 
as expensive SFX and even more expensive star actors when it comes to 
turning a profit. Hell, maybe JMS will get another chance to make TMoS.

-- 

SB

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