Subj : Ads arent coming to Gemini, Google says  but OpenAI has shown tha
To   : All
From : TechnologyDaily
Date : Tue Dec 09 2025 13:30:07

Ads arent coming to Gemini, Google says  but OpenAI has shown that the 
inevitable is coming

Date:
Tue, 09 Dec 2025 13:19:31 +0000

Description:
A new report suggests Gemini could be getting ads very soon, but Google 
denies there is any validity in the rumors.

FULL STORY
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As 2026 fast approaches, the world of AI continues to evolve daily, opening 
up new capabilities through updates and integrating new ways to interact with 
chatbots. 

That said, this week has firmly focused on the world of advertising within AI 
chatbots. It started when $200 a month ChatGPT subscribers started to notice 
"app suggestions" in their conversations . 

OpenAI was quick to accept responsibility, disabling the pop-ups that looked 
like ads, with Mark Chen, the company's Chief Research Officer, saying, 
"anything that feels like an ad needs to be handled with care, and we fell 
short." 

Now, ChatGPT's biggest competitor, Google Gemini , is firmly in the spotlight 
with a new rumor that says ads are definitely coming to the AI platform. The 
only caveat? Google has completely denied this report, stating, "There are no 
ads in the Gemini app, and there are no current plans to change that." Ads 
are inevitable (Image credit: X) 

That line sounds reassuring, but it also comes with the unmissable qualifier 
of "current plans". 

Thats where Googles stance becomes interesting. It can be said that Gemini 
isnt doing this today, and its right. It can insist your chats wont be used 
for ads, and thats true too. 

But OpenAI has just shown the industry what happens when the business model 
meets the reality of massive compute bills and multi-billion-dollar growth. 
Eventually, something has to give, even if the company has backtracked for 
now. 

AI assistants are quickly turning into the new home for search, 
recommendations, and app discovery. Thats the exact territory where ads 
thrive. 

And while Gemini might be holding firm for now, its hard to imagine a future 
where none of these platforms explore suggestions as part of the chat window, 
especially when one of the biggest players has already tested the waters. 
(Image credit: OpenAI & Google) 

Gemini in its current form is user-friendly, focused, and refreshingly free 
of interruptions. But if this week proved anything, its that the era of ads 
in AI assistants is coming. OpenAI sparked it, users reacted exactly how youd 
expect, and the rest of the industry is watching closely. 

Whether Gemini stays ad-free for good or simply waits for the right moment is 
the real question. And after this week, nothing feels off the table anymore. 

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Link to news story:
https://www.techradar.com/ai-platforms-assistants/chatgpt/ads-arent-coming-to-
gemini-google-says-but-openai-has-shown-that-the-inevitable-is-coming


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