Status: RO ------------------------------------------------------------ A Better Life: ItsYourFuture! Be Happy, Be Healthy, Live Long and Prosper ------------------------------------------------------------ Vol.2, No.3 February 1st., 2000 ISSN 1442-5211 CONTENTS IN THIS ISSUE ---------------------- 1. Our Sponsor 2. Welcome - From the Publisher 3. Our Motto 4. BE HAPPY: the MIND-ATTITUDE Inspiration: Life is What You Put Into It Humor: About Last Night Romance: Romance On The Clearance Tables 5. BE HEALTHY, LIVE LONG: the BODY-HEALTH/FITNESS/NUTRITION Glen's Food Fit for the Fit Recipe: 3-in-1 Soup Item: Keeping Your Cool- Anger Management Item: Any Wonder Women Live Longer! Item: Are You Suffering From Computer Vision Syndrome? 6. PROSPER: MONEY-CAREER/BUSINESS/INVESTING/HOME BUSINESS 7. Our Companion Ezines 8. Classified Ads. 9. Privacy Policy, Disclaimer and Copyright Notice 10. Contact Information ------------------------------------------------------------ 1. Our Sponsor: ------------------------------------------------------------ GetPaid4 is the 'Get Paid to Surf' Program with a DIFFERENCE! * Join, recruit and get paid from ANYWHERE IN THE WORLD * The payout on referrals is NOT limited by your hours' use * As long as you're connected to the Net, and the viewbar is visible, you get paid. Read email, play Games, use Word etc. * Pays approximately .55c an hour, up to 75 HOURS a month! * Pays for referrals seven levels deep For details, go to http://www.getpaid4.com/?johnspayne ------------------------------------------------------------ 2. Welcome from the Publisher ------------------------------------------------------------ Hi all! Today, our 800th. subscriber has come on board. I'm really excited that our Ezine has grown so well- a reflection of the tremendous support and loyalty of our readers. Thank you very much. We'll continue to try and bring you worthwhile material every week to continue earning your support. It is true that this ezine, and the website to come, promote our INDIVIDUAL responsibility to "Be Happy, Be Healthy, Live Long and Prosper" That doesn't mean that that we are advocating a selfish attitude. Most of the time, we want to achieve these worthwhile aims FOR people we care about, or we need the support of other people to achieve them. Either way, relationships are a very important part of life. And NO relationship is more important than the one with the person we love. With that in mind, I'd like to introduce Michael Webb to you. Michael is a rare beast- a Romantic Man! I only recently discovered Michael's wonderful website and ezine. Starting this week, we'll be including an item from Michael each fortnight. They're aimed at men, but women have been known to use them as a prompter! Michael's first contribution is in this Issue. I hope you enjoy it, and I'd welcome your feedback! 'Till next time, John ------------------------------------------------------------ 3. Our Motto ------------------------------------------------------------ Our Motto is- "Be Happy, Be Healthy, Live Long and Prosper." >From this Motto, we can define the three main areas in which we intend to assist our readers.. ------------------------------------------------------------ 4. BE HAPPY: the MIND-ATTITUDE ------------------------------------------------------------ Quote: "If you want others to be happy, practice compassion. If you want to be happy, practice compassion." -Tenzin Gyatso 14th Dalai Lama of Tibet Inspiration: Life is What You Put Into It ----------------------------------------- A son and his father were walking in the mountains. Suddenly, his son falls, hurts himself and screams: "AAAhhhhhhhhhhh!!!" To his surprise, he hears the voice repeating, somewhere in the mountain: "AAAhhhhhhhhhhh!!!" Curious, he yells: "Who are you?" He receives the answer: "Who are you?" Angered at the response, he screams: "Coward!" He receives the answer: "Coward!" He looks to his father and asks: "What's going on?" The father smiles and says: "My son, pay attention." And then he screams to the mountain: "I admire you!" The voice answers: "I admire you!" Again the man screams: "You are a champion!" The voice answers: "You are a champion!" The boy is surprised, but does not understand. Then the father explains: "People call this ECHO, but really this is LIFE. It gives you back everything you say or do. Our life is simply a reflection of our actions. If you want more love in the world, create more love in your heart. If you want more competence in your team, improve your competence. This relationship applies to everything, in all aspects of life; Life will give you back everything you have given to it." - Unknown Humor: About Last Night ----------------------- You've heard of the Air Force's ultra-high-security, super- secretbase in Nevada, known as "Area 51". Late one afternoon, the Air Force folks out at Area 51 were surprised to see a Cessna landing at their "secret" base. They immediately impounded the aircraft and hauled the pilot into an interrogation room. The pilot's story was that he took off from Las Vegas, got lost, and spotted the Base just as he was about to run out of fuel. The Air Force started a full FBI background check on the pilot and held him overnight during the investigation. By the next day, they were finally convinced that the pilot really was lost and wasn't a spy. They gassed up his airplane, gave him a terrifying "you-did-not-see-a-base" briefing, along with threats of spending the rest of his life in prison, gave him directions to Las Vegas and sent him on his way. The next day, to the total disbelief of the Air Force, the same Cessna showed up again. Once again, the MP's surrounded the plane, only this time there were two people on board! The same pilot jumped out and said, "Do anything you want to me, but my wife is in the plane and you have to tell her where I was last night!" -Read in Phillip Humbert's TIP's Ezine ============================================================ *CLEAN JOKES* Do you like good Clean jokes? Join one of the best and *Cleanest* joke lists on the net! Sign up today and start getting 3 CLEAN jokes everyday for free right to your inbox! To join for FREE visit: http://www.jokeseveryday.com also SEND A E-MAIL TO: join-jokeseveryday@lists.dundee.net ============================================================ Romance On The Clearance Tables ------------------------------- by Michael Webb Sometimes in late January/early February, all the calendars that haven't been sold are put on clearance. Many of the calendars like my favorite, The Far Side have many more uses than for counting down the days. Several times I have bought calendars on clearance to add to my "romantic arsenal" for future use. Many have funny comics or interesting quotes that make wonderful filler material for all the notes and cards I continually send to my wife. 365 Day calendars can be cut up and made into a collage or giant card. Some people use them to create a scrapbook to reflect on the past year. Imaginif you had one of those calendars and wrote down one thing you and your love did on each day and gave it to them for a Christmas or New Year's present at the end of the year. If you have access to a computer scanner or fax, you might be able to write a personal note on each day and send it to your love at work for a good morning greeting. The larger, more colorful calendars make great wrapping paper or can be used to decorate hand-made gifts like hat boxes and even "romantic arsenal" boxes. Go to the mall or the nearest bookstore and stock up on some discounted calendars and put them to romantic use. ============================================================ Michael Webb is author of The RoMANtic's Guide: Hundreds of Creative Tips for a Lifetime of Love. You can order at Amazon.com or for more of Michael's FREE tips, visit http://www.TheRomantic.com ============================================================ ------------------------------------------------------------ 5. BE HEALTHY, LIVE LONG: the BODY-HEALTH/FITNESS/NUTRITION ------------------------------------------------------------ Quote: "Everyone is an athlete. The only difference is that some of us are training, and some are not." -Dr. George Sheehan "Food Fit for the Fit" Recipe: 3-in-1 Soup ------------------------------------------- with Glen Esse 1. Pumpkin Soup --------------- Ingredients; 1 packet of chicken noodle soup mix 1 packet of french onion soup mix 2 1/2 litres of water 1 small pumpkin- enough chopped & peeled to fill the pot, but still be covered by the liquid Throw everything in at once; let simmer for 1/2 an hour, stirring occasioally. Remove pot from heat. You'll need to blend it all until you have a good, smooth consistency. This can be done in a blender, a food processor, or you can force it through a sieve. I prefer my trusty Bamix, mixing it in the pot. You may need to add a small amount of water or skim milk, if it's too thick. You now have pumpkin soup ready to serve. Add a small dollop of light sour cream and a sprig of fresh parsley to each plate. This amount of soup serves about 6 people. If your house is like mine, with one hungry beast and one fussy eater, you'll have lots of soup left over. What to do with that? Tomorrow you have Tomato Soup! 2. Tomato Soup -------------- To one litre of the pumpkin soup, add the following while heating; 1 cup tomato paste 1 tablespoon raw sugar 1 1/2-2 cups of water Be sure to stir it all in while it warms up- it doesn't need to be re-cooked, just simmered for five minutes. This can be served with a dollop of sour cream, fresh cream or light natural yoghurt, and a sprinkle of dried or fresh- chopped basil. Once again, it was just the two of us. Now it gets interesting. We still have lots of soup left! (Even though this is may be the 3rd. or 4th. day, the soup keeps really well, covered in the refrigerator. It can also be frozen. OR, you can use it as a base for the next episode of our 3-in-1 soup- Minestrone! 3. Minestrone Soup ------------------ Heat soup through, adding one small can of 3-bean mix. Then add one cup of cooked noodles or small pasta- if you have something like spaghetti or fettucine, just chop it up. Also add 1/2 to 3/4 cup of chopped leg ham. Add to this any firm cooked vegetables- like carrots, cauliflower, broccoli, sweet potato, potato, or green beans, chopping it up into small pieces. You can improvise, and throw in just about ANYTHING! Remember, NEVER put onions in minestrone soup- they take away the delicate flavour. Finally, add one heaped teaspoon of dried or fresh basil. Simmer for five minutes, until it's all well heated. Serve with grated parmesan. This time!, I'll think I'll give the leftovers to my neighbour! Enjoy! Keeping Your Cool: Anger Management ----------------------------------- by John Payne If you find yourself getting angry often, then you have a health problem. It's been well documented, and generally accepted, that keeping your anger IN is unhealthy. Now, in a new twist, recent research shows that people who let their anger OUT, often suffer more symptoms and sickness than those who keep it all in. It also doesn't do a lot for our relatuionships! If holding our anger in, AND letting it out are both bad for us, then what's the answer? "One way is to change our expectations.", says Dr Merny Schwartz. "Stop telling yourself that it is awful or terrible that you have to wait on line, get caught in traffic, get treated unfairly, receive inferior service at a restaurant, etc.; they are merely unavoidable, if unfortunate, facts of life." No Wonder Men Die Sooner! ------------------------- by John Payne The average life expectancy for a woman is 76.4, for a man it's 68.6. Why should that be? Maybe it's because women visit the doctor 30% more often than men. Maybe it's because they live a healthier lifestyle. The article "Men's Vs. Women's Health Facts", provided at the National Men's Health Week website lists some disturbing statistics. In 1998, there were 265,000 new cases of lung cancer in women, 772,000 in men. 136,000 women between the ages 45-64 suffered a heart attack, 424,000 men did. There were 58,000 new cases of bladder canceer in women, 203,000 in men. With the odds stacked against men, this might be a good time to look at your diet and fitness, and to have that medical men always seem to put off. Do You have Computer Vision Syndrome? ------------------------------------- by John Payne In a study commissioned by the American Opthamological Association, it was found that 15% of patient-scheduled eye exams are the result of computer vision syndrome (CVS). CVS is a collection of syptoms, including headaches, burning or tired eyes, blurred or double vision, as well as neck and shoulder pains. CVS is caused by a number of factors, including lighting, location of the screen, the quality of the monitor etc. It also makes worse any existing problems in a person's eyesight. With up to 50% of the computer-using workforce in the US estimated to have some experience with CVS, we need to be more aware of this potential problem. ------------------------------------------------------------ 6. PROSPER: MONEY-CAREER/BUSINESS/INVESTING/HOME BUSINESS ------------------------------------------------------------ Quote: "When you're following your energy and doing what you want all the time, the distinction between work and play dissolves." -Shakti Gawain (Editors Note: I don't normally mix up content between ABLIYF and my other two ezines. However, this week, I have a great article on advertising from Robert Olson, that can be of value to almost everyone. Whether we are running a business, or just advertising a garage sale at home, knowing how to write an ad. that 'pulls' is a valuable talent. This article will show you how! -John) Ads Not Pulling? Don't Blame the Publisher Yet! ----------------------------------------------- Ad Writer's Tips and Tricks by Robert Olson We all work hard to write that hot prospect pulling ad but many times we get little or no response at all. Publishers take alot of heat when it comes to this problem. Just the other day I listened as an ezine publisher told a story of a guy who wanted all his money back when his ad didn't pull. Should the publisher give a refund? For many years I was an advertising consultant in the mail order industry. I heard so many people complain about how bad so and so publication was and how it didn't pull any or very few responses. Sometimes, people never consider that their ad may have been to blame for the outcome. As advertisers, we need to shoulder the responsiblity. We need to understand that to write ads that pull, means learning another profession or at least learning the bare basics so our advertising is not in vain. Read on and you can discover the ad writer's formula used for decades by successful copywriters. First, think about words for a moment. Think about how powerful they can be. Words.... so powerful they can cause people to fight or a whole country to go to war. Words make us laugh and they can make us cry but they can also make people buy! Ads written with a proven formula and with the right words can pull responses like crazy. If the ad is in a place where it can be read for years, the responses will just keep coming. One of my best ads was placed in mail order publications back in 1993 and today I still get responses to that particular ad everyday! Here is that ad: Save up to 50% on Groceries! Plus Earn Thousands of $$$'s Helping Others Save! Write or call today! This ad was written using the basic formula that most copywriters use. The fact is that anyone can use this formula and when you do, you will see measurable results. Here is the formula: attract - Attention generate - Interest stimulate - Desire ask for - Action When people are scanning ads, and their eyes move across your ad, you only have a few seconds if that to capture their attention. The first objective is to write a headline that can attract the reader's Attention. This is the first step of the four part formula for writing successful ads. You want it to be your ad that grabs the reader's attention. You may have to write pages of different headlines to get one that stands out from the rest but this is really a small price to make the difference between success and failure. Start by writing down the main benefit of your product or service. A benefit is something that fills a need in the reader's life. It may be more money or better health. It may be a service that saves valuable time or just makes life easier in some way. When you know what your main benefit is, start writing headlines using power words to emphasize and magnify your main benefit. Before you begin, it would be wise to read ads for the purpose of learning to write ads. You will start to see the big differences between ads.... from the bland to the downright compelling! One person might write 'Eggs for Sale' but the next person may make his eggs sound so much better even if the eggs are identical! 'Farm Fresh Eggs for Sale!' Now don't those eggs sound much better? Once you have a headline that you feel can get the reader's attention, your next job is to develop 'Interest and Desire'. As with most ads, you will have to do this with a limited amount of words so don't waste them! The reader of your ad should be persuaded that what you offer will solve one of their problems. Let them know that your Herbal Pain Relief Formula really will give them a pain free life once again! Use power words to emphasize the benefits they will get if they respond to your ad. Solve one of the reader's problems with words and your are just about there! One of the biggest mistakes made by ad writers is when they fail to ask the reader to take 'action'. If you have a Herbal Pain Formula website, you might close the ad by writing 'To End Your Pain - Click Here! If you want the person to respond by email, by phone or to write to you, tell them how to respond. If you don't tell them to respond they probably won't! Here is how an ad for a herbal pain formula might read: Live Pain Free! New Herbal Formula with Pain Free Guarantee! To End Your Pain - Click Here Now! Ad writing or copywriting is an art and you can't learn it all from any one article. But if you will seek out the information and spend some time at developing this art, you can see a difference in your response rates. With time, you may even write an award winner that could pull for years to come! =========================================================== Robert Olson publishes FreeWebPromote a tutorial based newsletter for internet beginners.Join today and get 20,000 Free Page Views!. Visit the FreeWebPromote website and place your ads for Free on 4200 High Traffic websites with one click. Plus get Free Software that Remembers Passwords and all your personal info - Fills out internet forms for you! Click Here Now! http://freeyellow.com/members8/freewebpromote/adland.html =========================================================== ============================================================ Marketing Adzine delivers Marketing, Advertising, Promotional and E-Commerce Solutions for the Netrepreneur. Each issue brings you fresh, professionally written articles by top Internet Marketers, ShowCase Sites, Web Marketing and Promotional Resources, News, Marketing Tidbits, and more. 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